Trusted Information Powered by AI

As information grows at unprecedented speed, and fake news and AI-produced hallucinations are on the rise, it is more important than ever to protect the quality and integrity of scientific and medical information.  

At Elsevier, everything we do is rooted in trusted, quality, verified information. Our AI tools draw from the millions of accurate, verifiable and up-to-date information including peer-reviewed articles and abstracts from scientific journals, medical books, and, evidence-based clinical overviews that researchers, doctors and nurses rely upon each day.  

Our report Insights 2024: Attitudes toward AI brings together the views of nearly 3,000 researchers, healthcare professionals, librarians and academic leaders around the world. Their feedback reveals a clear appetite for adopting AI tools in their work, but also shows differing attitudes among respondents from the world’s top three research-generating countries: the US, China and India.

• Our report at a glance: AI Insights: Attitudes Towards AI view the infographic

Clinicians and researchers believe AI tools can help

Researchers and clinicians recognize the growing potential of AI tools, and if they’re not already using them, most expect to do so in the coming two to five years.

• 94% of researchers and 96% of clinicians think AI will help accelerate knowledge discovery
• 87% think it will help increase work quality overall
• 85% of both groups believe AI will help free up time to focus on higher value projects

The importance of trusted content

Respondents were clear that if the benefits of AI tools were to be realised, the tools themselves must be based on high quality, trusted content.

• 71% expect generative AI dependent tools’ results be based on high quality trusted sources only
• If AI tools are backed by trusted content, quality controls and responsible AI principles, 89% of researchers would use such tools to generate a synthesis of articles, while 94% of clinicians said they would employ AI to assess symptoms and identify conditions or diseases

Researchers and clinicians are wary of misinformation

If organizations are to benefit from AI tools, they will need to understand the factors that build researchers’ and clinicians’ trust in AI tools, and their comfort using them.

• 95% of researchers along with 93% of clinicians believe AI will be used for misinformation
• 86% of researchers and 85% of clinicians believe AI will cause critical errors, while a similar ratio expressed concern about AI leading to weakened critical thinking
• 79% of clinicians and 80% of researchers believe AI will cause disruption to society

You can read the full report today here.

Get in touch with our experts, and find out how Elsevier can support you.

We look forward to seeing you at HETT Show 2025 at the Workforce Adoption and Digital Productivity stage on October 7^th at 10:20am. Join us for an insightful session on the transformation of healthcare through the integration of AI and digital innovation to empower clinicians.

You can find us at stand D14