Empowering Women’s Health: Spotlight on Hertility’s Digital Innovation

Women’s health has long been overlooked, under researched and treated as “too complex” to integrate meaningfully into mainstream care. At HETT, we have been putting a stronger focus on women’s health across our content, recognising the very real impact that menstrual, reproductive and menopausal health can have on daily life, wellbeing and workplace performance. There is growing momentum across the system to better understand these challenges and take action. Hertility is one of the organisations leading that shift. 

This blog highlights the work Hertility is doing to close the gender health gap, the role they play in helping people access answers sooner and the importance of compassionate, digitally enabled support for women’s health at work.  

A New Approach to Women’s Health 

For generations, women have been dismissed within traditional healthcare. Their symptoms have been minimised, their conditions under diagnosed and their concerns too often explained away. Hertility was created in response to this gap, bringing reproductive science out of the lab and into the hands of individuals who need answers and support. 

Hertility’s mission is to reinvent reproductive healthcare for every body. They focus on building a system that is evidence based, inclusive and informed by real data. Their founders describe it best: healthcare has historically been built around the needs of a narrow population, and simply trying to retrofit everyone else into that model has never worked. Hertility is designing something new from the ground up. Their long term vision is a healthcare experience that is personalised, scientifically rigorous and accessible to all. 

This commitment extends across backgrounds, ethnicities, gender identities and family structures. Hertility’s kit can be used by anyone assigned female at birth and their partner clinics offer tailored pathways for a wide range of reproductive journeys. Their ethnicity data collection, which spans more than 90 groups, helps address some of the inequalities that have persisted in women’s health research for too long. 

Hertility’s current focus spans three areas: 

• Care: building more inclusive care pathways, including specific support for same sex female couples 
• Research: strengthening reproductive and hormonal health research for diverse populations 
• Community: creating supportive spaces and staying accountable to the people they serve 

They acknowledge that meaningful change takes time, but they remain committed to providing the right care at the right time for every body. 

How Hertility Works 

Hertility makes it possible to access reproductive and hormonal insights in a way that is convenient and clinically robust. 

The journey typically includes: 

• Online assessment: A health evaluation that considers medical history, symptoms and lifestyle 
• At home test kit: A personalised finger prick blood test tailored to the user’s unique profile 
• Lab analysis: Fast, high accuracy testing to analyse hormonal markers and potential conditions 
• A doctor written report: Clear results, interpretation and recommended next steps 
• Onward care: Access to consultations, clinical pathways or partner clinics for further support 

Hertility helps people screen for conditions like PCOS, thyroid issues and hormonal imbalances. They also support fertility planning, perimenopause guidance and root cause investigation for symptoms that often get overlooked or dismissed. 

Case Study: Real Impact for Real People 

Caroline’s experience demonstrates the value of early insight and personalised support. 

After months of trying to conceive, she received a diagnosis of unexplained infertility and was advised to simply wait. Unsatisfied with the lack of answers, she turned to Hertility. Her test results gave her clarity about potential next steps and prompted her to seek further specialist input. She went on to receive personalised fertility treatment and is now the mother of a baby boy. 

Her story shows how digital tools can: 

• empower people with information sooner 
• reduce uncertainty at critical moments 
• support better decision making 
• improve wellbeing and daily confidence at work and home 

Connecting Hertility’s Work to HETT’s Women’s Health Focus 

Caroline’s story is a testament to the power of timely, personalised care, something Hertility is committed to delivering through innovation and inclusivity. This commitment aligns closely with the evolving priorities at HETT for women’s health in 2025. 

As the landscape rapidly transforms, HETT’s Women’s Health Working Group is focused on accelerating progress by fostering solutions that combine cutting-edge technology with a compassionate, patient-centred approach. Key areas of emphasis include: 

• Bridging data gaps and addressing disparities: Hertility’s extensive ethnicity data collection and inclusive approach contribute critical knowledge that supports more equitable healthcare outcomes across diverse communities. 
• Harnessing AI and digital diagnostics: Technologies that allow faster, more precise diagnosis are essential in tackling complex female specific conditions. Hertility’s digital testing platform exemplifies this shift, empowering users with insights that can lead to earlier intervention. 
• Expanding personalised healthcare solutions: Tailored care plans, informed by individual biological and social factors, are vital to improving women’s health outcomes. Hertility’s bespoke hormone testing and clinical pathways embody this precision medicine approach. 
• Advancing menstrual and menopausal health: By making hormonal health visible and understandable through accessible testing, Hertility helps break down stigma and enables people to manage symptoms proactively. 

Through collaboration, innovation and patient empowerment, Hertility and HETT’s Women’s Health Working Group are contributing to a future where women’s health is understood, prioritised and supported across healthcare and workplace settings alike. 

The Future of Women’s Health and Workplace Wellbeing 

The future of women’s health is increasingly shaped by the intersection of digital innovation and compassionate care. As brands like Hertility continue to advance personalised, inclusive solutions, the possibilities for earlier diagnosis, better symptom management, and accessible care expand significantly. 

At the same time, events like HETT and initiatives such as the Women’s Health Working Group create vital platforms for dialogue and collaboration. They bring together healthcare providers, innovators, employers, and patients to collectively drive progress, ensuring that new technologies and policies translate into meaningful improvements in everyday lives. 

This convergence is especially important for workplace wellbeing. As awareness grows around the impact of menstrual, reproductive and menopausal health on performance and inclusion, more organisations are recognising the need to embed empathy driven policies and digital support into their cultures. The combination of clinical innovation and compassionate leadership promises a future where women feel seen, supported and empowered at work and beyond. 

Taking the Next Step in Women’s Health Innovation  

To learn more about how Hertility is advancing women’s health through digital first, personalised care, visit their website and explore their range of reproductive health services.  

If you’re passionate about shaping the future of women’s health, we encourage you to engage with HETT’s Women’s Health Working Group and join the conversation at HETT Leaders’ Summit 2026, where innovation, expertise, and community come together to create lasting impact. 

Together, we can build a healthcare system and workplace culture that truly supports every body with knowledge, compassion and technology working hand in hand.